The travel industry's remarkable stability is displayed in Travel Weekly's Power List, an annual collection of the world's biggest sellers of travel.
Inflation, market growth and confidence in travel have steadily raised both the volume and rates for travel products over time, increasing agencies' overall sales totals. So when the invitation for agencies to complete the Power List survey went out in early March, Travel Weekly once again set a higher threshold for inclusion. The global annual sales baseline was raised from $110 million to $125 million.
Seventy companies reported that they exceeded that threshold, with 26 achieving more than $1 billion in sales. There was very little movement in rank among the listed companies, which accounted for more than $450 billion in sales. About half reported growth rates of 3% to 15% from 2023 to 2024.