2024 sales: $126.9 million
Previous ranking: Not ranked
Employees: 57 full-time, 2 part-time
404 BNA Drive, Suite 650
Nashville, TN 37217
Phone: (615) 367-4900
Website Executives
CHAIRMAN: Donald Dixon
PRESIDENT/MANAGING PARTNER: Michael S. Dixon
VP/MANAGING PARTNER: William Haire
CFO: Leslie Ansley
CHIEF COMMERCIAL OFFICER: Mike Viars
CHIEF MARKETING OFFICER/EVP, VACATION TRAVEL SERVICES: Sandy Schadler
VP, CLIENT EXPERIENCE BUSINESS TRAVEL SERVICES: Shawn Davidson
COMPANY FACTS
* Privately held.
* Donald Dixon, Michael S. Dixon and William Haire are majority shareholders.
* Mix of direct sales and hosting.
* Works with 18 independent contractors.
* 5% of sales completed by hosted advisors.
* Sales: 75% business, 22% leisure, 3% other.
* A member of Virtuoso.
DEVELOPMENTS
* Implemented the GBT Network's tech stack, enabling it to leverage telephony, email overlays and desktop technology for improved advisor efficiency.
* Expanded negotiated supplier content across air, car and hotel offerings while enhancing NDC integration in its platform.
* Evaluated new Virtuoso-preferred technology platforms to identify the most effective tools for boosting advisor productivity and driving sales growth.
* Launched private online-booking portals for its largest employee-vacation program clients, enabling them to seamlessly book preferred hotel rates and amenities.
* Implemented a cloud-based AI contact center system for vacation travel, integrating phone systems, live chat, email and CRM to complete a digital transformation.
LOOKING AHEAD
* Leveraging its tech stack to drive market growth, focusing on international expansion.
* Implementing a comprehensive new tech stack for its vacation travel division.
* An online booking tool rolled out in Q1, new marketing tools in Q2 and a new CRM system is planned for later this year to streamline processes and improve client engagement.
* Addressing industry and regulatory requirements by strengthening its cybersecurity protocols.
* Focusing on achieving organic growth while maintaining strong client relationships and a high advisor retention rate.