2024 sales: $3.96 billion
Previous ranking: 14
Employees: 3,878 full-time, 126 part-time
1000 AAA Drive
Heathrow, FL 32746
Phone: (407) 444-8402
Website Executives
CEO: Gene Boehm
VICE PRESIDENT, TRAVEL: Stacey Barber
COMPANY FACTS
* Privately held.
* Owned by AAA members.
* Sells directly to consumers.
* Sales: 95% leisure, 5% business.
DEVELOPMENTS
* Expanded its digital presence and tools to enhance the member experience.
* Implemented an online international driving permit application.
LOOKING AHEAD
* Implementing a new GDS across all AAA clubs.
* Launching destination-based AAA TourBook content in its TripCanvas dreaming, planning and booking tool.
* Seeing strong demand for cruise and tour in first two quarters of 2025
* Expecting strong domestic demand, including tour and cruise, for the remainder of the year.