2024 sales: $140 million
Previous ranking: 66
Employees: 143 full-time
Lyoner Strasse 36, 60528
Frankfurt, Germany
Phone: (49) 696-607-5300
Website Executives
MANAGING DIRECTOR: Heiko Brix
MANAGING DIRECTOR: Markus Orth
COMPANY FACTS
* Privately held.
* Owned by Pool Corporate KG and Pool Leisure KG inside Germany, and Lufthansa and Lufthansa City Center Reisebueropartner outside Germany.
* Operates its own agencies in Germany and franchises agencies.
* Lufthansa City Center network, with 7,500 full-time and 1,390 part-time employees, consists of 600 agencies across 110 countries (selling $8.2 billion in 2024).
* Sales: 34% leisure, 61% business, 5% other.
DEVELOPMENTS
* Acquired four key agencies in Germany.
* Grew network with 37 new members in 29 countries.
* Attained ESG certifications of Lufthansa City Center agencies.
* Developed AI chatbot to service Lufthansa City Center members.
LOOKING AHEAD
* Adopting AI solutions to increase efficiency and strengthen customer service.
* Encouraging clients to adopt green travel programs.
* Increasing NDC share by engaging more agencies and additional airlines.
* Advancing staff training programs, especially around AI solutions and adoption, cybersecurity requirements and ESG-relevant topics.
* Growing the adoption of its AI-based corporate booking tool to enable bleisure bookings and staff benefits through travel allowances.
* Expanding corporate-focused agencies in India and South Korea and planning expansion in additional countries.
* Fostering relationships with fintech companies and advanced payment solution providers.