2024 sales: $174.3 million
Previous ranking: 61
Employees: 134 full-time, 15 part-time
101 S. 200 East, Suite 100
Salt Lake City, Utah 84111
Phone: (801) 487-9731
Website Executives
CO-CHAIR: David Simmons
CO-CHAIR: Brian Hollien
PRESIDENT, MORRIS COLUMBUS TRAVEL: Brent Jenson
PRESIDENT, MORRIS MEETINGS & INCENTIVES: Corey Crowell
COO, A PLUS MEETINGS & INCENTIVES; CEO, M PLUS: Jay Klein
PRESIDENT, IME CONNECT: Steve Some
COMPANY FACTS
* Privately owned company.
* David Simmons and Brian Hollien are majority shareholders.
* Sells directly to consumers and companies.
* Works with 30 independent contractors.
* 5% of sales completed by hosted advisors.
* Sales: 60% meetings and incentives, 40% leisure.
* A member of Signature Travel Network.
DEVELOPMENTS
* Increased its group and escorted tour offerings.
* Expanded direct-to-consumer travel shows, drawing more than 9,000 over three days in two locations.
* Expanded relationships through minority holdings in other travel-related companies.
* Finished consolidation of three prior mergers/acquisitions.
LOOKING AHEAD
* Adding a third show with anticipated attendance of 2,500.
* Planning the return of Holy Land tours in the fall as conditions permit.
* Anticipating pending acquisitions to close late this year.
* Looking to implement AI-enabled support for advisors.
* Anticipating double-digit growth based on its future bookings. Since most programs and clients' travel entail destinations outside of the U.S., a lot will depend on the political and economic outlook and potential related challenges.