63 | NUBA

T0623NUBA_C_350x200 [Credit: NUBA]
2024 sales: $175 million
Previous ranking: 64
Employees: 120 full-time, 10 part-time

Serrano 96
Madrid 28006, Spain
Phone: +34 917-45 47-47
Website

Executives

CEO: Pablo del Pozo
MANAGING DIRECTOR, AMERICAS: Mario Del Duca
MANAGING DIRECTOR, SPAIN: Lucia Toro

COMPANY FACTS

* Privately held.

* Premium Investment Holdings is majority shareholder.

* Sells a mix of leisure and incentives luxury travel.

* Works with 125 independent contractors.

* 2% of sales completed by hosted agents.

* Sales: 78% leisure, 22% incentive.

* A member of Virtuoso.

DEVELOPMENTS

* Opened offices in Miami and recruited industry talent for the U.S. market.

* Won World's Leading Luxury Travel Agency award at the World Travel Awards.

* Won a Virtuoso sustainability award.

* Achieved 30% growth in sales, driven primarily by the Americas division.

LOOKING AHEAD

* Adding advisor recognition tools.

* Opening upscale travel studios in Monterrey, Mexico, and Barcelona.

* Its destination management company, Nuba Insider, will be entering new markets in Latin America.

* Refreshing the brand image across business lines and markets, including a new logo and division names.

* Launching Origen, an annual lifestyle coffee-table book for top clients in the luxury segment.

* After another record year with a significant revenue increase from 2023, company reports that 2025 is off to a good start with strong cruise growth as well as continued strength in Africa, Japan and Europe bookings across all markets. Company is expecting a 15% to 20% increase in revenue from 2024. 


BACK TO POWER LIST


JDS Travel News JDS Viewpoints JDS Africa/MI