65 | The Travel Society

T0623THETRAVELSOCIETY_C_350x200 [Credit: The Travel Society]
2024 sales: $160.2 million
Previous ranking: 59
Employees: 18 full-time

5675 DTC Blvd., Suite 150
Greenwood Village, CO 80111
Phone: (303) 321-0900
Website

Executives

OWNER/CEO: Randy Yaroch
VP, OPERATIONS & SALES: Chris Herrington
VP: Kim Luna
DIRECTOR, FINANCE & ACCOUNTING: Susanne Todd
CONTROLLER: Mariah Roberts

COMPANY FACTS

* Privately held host agency.

* Works with more than 275 independent contractors.

* 95% of sales completed by hosted advisors.

* Owns Planning Partners International, a meetings planning company.

* Sales: 75% leisure, 20% business, 5% other.

* A member of Virtuoso, ASTA, CLIA, IATA, the Professional Association of Travel Hosts, the Travel Institute and Travel Technology Initiative.

DEVELOPMENTS

* Record-breaking 36% of its advisor network achieved sales exceeding $1 million.

* Surged with 26% increase in advisor membership. 

* Launched an online hotel-booking platform that integrates AI to streamline operations and enhance advisor productivity and profitability.

* Partnered with Travefy to provide advisors with an all-in-one itinerary and CRM solution, increase advisor efficiency and elevate the client-service experience.

* Introduced online communication forums, with five monthly educational sessions, to foster collaboration.

* Expanded its in-house air-ticketing desk for advisors to maximize earnings and maintain control over their clients' air travel arrangements.

LOOKING AHEAD

* Launching a GDS platform and a comprehensive CRM platform to enhance operational efficiency for its advisors.

 * Cultivating a community of high-performing professionals through planning and mentoring.

* Among the trends the company has identified: increased demand for experiential travel; the thriving luxury segment with clients willing to invest in premium experiences and personalized service; and the importance of integrating AI, CRM and advance booking platforms for advisor efficiency and client satisfaction. 

* Decidedly optimistic about 2025 with strong early-year performance and strategic initiatives designed to capitalize on emerging trends. 


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