Hyatt Hotels Corp. has announced the first properties in its new Unscripted by Hyatt collection, adding six Wink hotels in Vietnam.
Wink, founded in 2021, bills itself as a tech-enabled and sustainability-focused lifestyle brand, blending modern Vietnamese design with "nostalgic touches."
Hyatt's strategic agreement with Wink parent Indochina Kajima more than doubles Hyatt's presence in Vietnam, growing its footprint from four hotels to 10.
The six hotels joining the Unscripted portfolio are the Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre.
The Wink Hanoi Westlake will join Unscripted when it opens in late 2026.
Hyatt unveiled plans for Unscripted last May. The concept is for upscale, independent hotels.