Custom travel specialist Avanti Destinations and Tourism and Events Queensland have teamed up for a joint campaign promoting "the Sunshine State" in northeastern Australia to independent travelers.
The campaign includes a 34-page e-brochure available on Avanti's travel advisor portal, a dedicated microsite and webinar recordings.
"Queensland -- particularly the Tropical North region centered on Cairns or Port Douglas -- is our best-selling destination in Australia," said Paul Barry, CEO of Avanti Destinations, calling it "an area full of superlatives" due to the world's largest coral reef at the Great Barrier Reef and the oldest tropical rainforest in Daintree.
Avanti, which only sells through travel advisors, enables advisors to customize any itinerary for their clients. Avanti offers 62 three-, four- and five-star hotels and 78 tours and experiences in Queensland.
The two most popular Australian experiences for Avanti happen to be in Queensland: an Outer Barrier Reef cruise and a Daintree Aboriginal art and culture tour. Both include lunch.