Mitsui Ocean Cruises' Anthony Kaufman and Folo host Rebecca Tobin talk about the similarities and differences of cruising on a Japanese cruise line.
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Last summer, Folo host Rebecca Tobin got the opportunity to cruise Mitsui Ocean Cruises, a line that's based in Japan and created for and curated for and sold to Japanese travelers -- but is also now marketing to North Americans.
On this episode, Anthony Kaufman, a cruise veteran who is now Mitsui's head of commercial strategies, talks about how to take a cruise experience devoted to one market and entice another, and how Mitsui is a different experience from a U.S. based cruise line with Asia-positioned ships.
This episode was recorded on Dec. 5, and has been edited for length and clarity.
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Related links
Japan by sea -- A cover story on the Mitsui Ocean experience
Cruise lines increase Asia sailings to meet Japan's blossoming appeal
The sun rises on Japan tourism
Mitsui Ocean Cruises