Felicity Long
Is Zurich a foodie destination? Despite competition from other, arguably more cuisine-centric Swiss cities like Lausanne and Lucerne, Switzerland's largest city has — for want of a better pun — chops.
For one thing, there are 22 Michelin-starred restaurants to choose from, along with bustling food markets and a lively street food scene.
Or skip the sit-down dining experience for a City Tour by eTukTuk with Barbecue. For the uninitiated, a TukTuk is an open-air vehicle with three wheels, and while some can be noisy, these all-electric versions promise a quiet ride through town.
Participants zip around for a sightseeing tour, followed by a steak meal served with wine.
Swiss chocolate
For dessert — and since Switzerland and chocolate are a natural duo — the Lindt Home of Chocolate offers visitors a behind-the-scenes look at the history and making of chocolate, a tour of its state-of-the-art production facilities and a chance to interact with chocolatiers.
Guests, both groups and individuals, can also make their own chocolate, including crafting their own Dubai chocolate bar, a trendy concoction that marries chocolate and pistachios.
The Muhlerama Museum — The Tireless Mill on Lake Zurich gives a historical context to food production by inviting visitors to grind their own flour or bake fresh bread inside a 100-year-old industrial mill. A fun option for families, the museum offers interactive exhibits, puzzles and the kid-friendly Talking House, which speaks to visitors as they tour the house, detailing the history of the mill.
As to whether good food is enough to impact inbound tourism, a 2025 Hilton research survey shows that nearly one in five vacationers travel specifically to seek out new restaurants or culinary experiences. Sixty percent of luxury travelers prioritize staying at hotels with great restaurants, according to the survey, and nearly half book their restaurants before their flights.