Jamie Biesiada
Largay Travel in Waterbury, Conn., recently started working with new technology company Toggle Travel, and Largay president Amanda Klimak believes it will be "such a game-changer for host agencies."
Toggle is the brainchild of three recent University of Michigan graduates: Husain Boxwala, Gabriel-Francois Gatete and Matthew Wade. Its focus is on data and reporting, presenting advisors with business analytics in a clean, easy-to-use interface.
Right now, Toggle is only available for users of Tres Technologies. Largay migrated to Tres last year after using ClientBase and Trams as its CRM and back-office solutions.
Klimak first met Toggle's founders at a Virtuoso event in 2021 when they were working on a different product. In August, she started to talk to them about Toggle.
One of the features Klimak is most excited about is the ability for advisors to benchmark against other advisors (data is anonymized). Benchmarking is still being beta-tested, but the capability is an attractive one for advisors, enabling them to see what the most successful advisors are doing. Did they book hotels with the tour operator that pays a higher commission? Did they work with cruise lines that have no NCFs? Toggle provides the insight.
She also likes that the interface is clean, providing advisors with easy-to-read insights.
"This is giving them the data in a totally different way that I don't think anybody else is getting at this point," Klimak said.
A screenshot of Toggle.
Toggle's backstory
When Boxwala was in college, he got into the credit card points and miles game. In fact, he used them to visit more than 20 countries.
He and his fellow Toggle founders started out with the intention to create a tool that would optimize credit card points and miles. In the spring of 2023, they visited an expo where they thought they'd meet consumers with points who are interested in travel.
"Instead, we ended up meeting a bunch of travel advisors and agencies," Boxwala said.
They started learning about how complicated the workflow of an advisor can be and started developing a product, Jetpack, with CRM, itinerary building and task management tools. Eventually, they met Tres Technologies, and it became apparent that agencies have a lot of data that isn't easily accessible.
"It's not easy to use, easy to find and easy to act on," Boxwala said. With Toggle, their vision was to "take the data that's there and democratize it and bring it to as many people as possible."
Toggle has been under active development since October. Boxwala said the company is nimble and quick with additions requested by agencies. A customer recently asked for marketing insight, and it was live in Toggle about 12 hours later, he said. The tool looks at things like lifetime client value to help advisors better target marketing spend.